Since the global COVID-19 pandemic and stay-home restrictions, many companies got challenged and had no choice but to hold a virtual event in Singapore instead. And if 2020 is going to get renamed for something, it would possibly be as the ‘year of online events’. Even when other places are back to normalcy, the number of remote events is still growing and doubling as people find convenience and comfort in the hearts of their own homes.
Online events like a virtual exhibition in Singapore have worked wonders for helping businesses keep in touch with their audiences, clients, and potential consumers throughout the pandemic. While its efficiency works best, it has not always been easy and smooth sailing. Event organisers come across technological and digital struggles, including engagements, technical expertise, communication, and the like.
If you’re hosting an event anytime soon, watch out for these common problems.
CHALLENGE 1: LACK OF ENGAGEMENT
Even with an event management system and countless possibilities to create more engagement, the challenge is to get the audience involved and participating. Whether webinar, online launch, conference, trade show, or no matter what, avoid letting them feel online fatigue.
Consider incorporating engaging factors in your virtual exhibition in Singapore, such as live Q&As, polls, hashtag tweeting, live chats, or rewards. Doing so can deliver the same experience as on-site events.
CHALLENGE 2: LACK OF TECHNICAL EXPERTISE AND SUPPORT
Fun fact: One out of five companies are afraid to host a virtual event in Singapore simply because they lack technical expertise. They have no idea which resources they will need, how to use them, and the like.
Whether a remote or a hybrid event in Singapore, having an event management system can create an optimum content flow, help you understand how things get handled, select the best platform, quickly troubleshoot issues, and plan an effective engagement strategy.
CHALLENGE 3: LACK OF PRIVACY AND SECURITY AWARENESS
The third common challenge for a virtual event in Singapore is security. The risks of cyberattacks and breaches are rampant and higher now more than ever.
Keep cyber security in mind, especially if you have a high-profile customer. If that’s the case, keep the virtual event in Singapore as private and confidential as possible. Consider checking your safety standards, too, and aim for well-secured solutions so that you can easily navigate and meet the needs of your clients and consumers.
These problems are inevitable during a virtual event in Singapore. Two ways to battle them are by working with professional event planners or organisers and getting an event management system.
Learn more about the event management system through Evention Singapore. Visit their website for more!