Product listings are exclusively made for particular website visitors by considering parameters such as their online preferences and more, which is known as product recommendation. The whole spectrum of product recommendations is essential. They play a sensitive yet important role in engaging metrics such as revenue per visitor, AOV or average order value, and conversion rate.
This is why it is important to select strategic activities on the website for recommending products and services (เว็บไซต์แนะนำสินค้าและบริการ, which is the term in Thai) to the respective customers so that it can be beneficial to both the marketer as well as the visitor.
Website Product Recommendation Types
Mainly, the website product recommendation is of two types which are mentioned below and thoroughly discussed:
· Personalized Recommendations
This type of recommendation is created based on the actions, choices, type, number of page views, and other personal data of the user. With the help of all these metrics, the website helps its customers by recommending something that the latter finds relevant.
· Bulk Recommendations
Under this type of recommendation, the products are recommended without concerning the preferences and choices of the users. Such bulk recommendations are usually placed on the personalized recommendations page or the main page.
Adding Product Recommendations To The Website
· Installing A Customized Product Recommendation System
A durational subscription to an ‘off-the-shelf’ product recommendation system can help in the long run. Some of the benefits of installing a customized product recommendation system are that it will make the whole process of website recommendations easier by customizing personal recommendations in emails. The only drawback is that the clients will have little access to the algorithm.
· Using The Website’s Existing Product Recommendations
The website will have an existing product recommendation functionality tailored especially to the platform on which the website is built.
Although this is one of the easiest ways to add product recommendations, it’s not a very productive way as they are made upon the product information and fails to dive deep into the needs and wants of the customer.
· Creating One’s Algorithm
The website is familiar with the needs and wants of the respective visitors compared to any foreign installed system, so one of the effective approaches here for the website would be to create their algorithm. However, the catch is that the entire process is time-consuming and expensive.
Product recommendations are inevitably one of the most powerful tools to have ever existed when it comes to online shopping websites. Still, setting the right recommendations for our customers is very important. Thus, this is all the information that was there to know about a strategic mode for website recommending products and services.