Brands are using influencer marketing as the most cutting-edge strategy to raise brand recognition and encourage social media interaction in the ever-evolving world of social media. Influencer marketing is a kind of digital PR that enables collaborations between businesses and influencers to push the company on social media while paying the influencer. Influencer marketing is now widely recognised as a very effective marketing and advertising tactic for many businesses. Before you go deeply into influencer marketing, there are a few Dos and Don’ts to keep in mind, as with any marketing strategy to help you find the top influencers in India per your brand requirements.
- Prioritise and Set Goals in Advance
Asking yourself what you want the campaign to accomplish will help you decide whether or not to approach an influencer. This can streamline your efforts and help you find more influential people.
You could focus on a variety of marketing objectives, including:
- Brand recognition
It would be best if you made your brand or product more recognisable in order to boost sales. In this sense, influencers are great because their followers believe their advice. This can be accomplished through product reviews, giveaways, and brand mentions.
- Generating leads and converting them
Introduce special discount codes and offers if increasing sales is your main objective. Additionally, a fixed proportion of compensation for each sale can be provided to influencers.
- Social media engagement and following
When you collaborate with an influencer, your brand will be seen by its audience. They might comment on your postings, and some might follow you.
- Scalable mobile-optimised content
Every day, influencers are active on their social media platforms. When it comes to producing interesting content, they are absolute experts. You may reuse influencer-created material on your social media channels to get a constant stream of new content.
Your influencer marketing campaign might also integrate two or more objectives. Whatever the situation, be upfront and explicit about your goals.
Lastly, be specific about what you want and know what you’ll provide in exchange. It is a two-way street, after all.
- Do Choose The Correct Platform
How do you decide which platform to use? Knowing your consumer goes hand in hand with doing this.
What activities do your audience engage in?
Why do they stay there all day?
How do they use the platform?
Well-liked, most significant for visually compelling audience interaction, social validation, brand placement, and website traffic via Story swipe-ups.
Best for using Groups, paying for amplification, and reaching older audiences (such as mothers over 50).
For more expensive things, selections based on trust, and purchases based on the study, long-form instructional material and narrative are best.
Excellent for connecting with Gen Z and groups under 35 (and ageing up). Perfect for encouraging the discovery of products and collaborative communications with producers.
Excellent for contributing to the sports, news, education, and gaming dialogue. Additionally, for content syndication.
Excellent for using the culture of gamers, product synergies, and freebies. Fits in nicely with Twitter tweets and YouTube marketing for the streaming schedule.
Excellent for a long-tail impact on brand SEO and Pinterest influencer marketing-driven purchases motivated by visual inspiration.
Excellent for highlighting subject-matter knowledge in B2B communities.
- Don’t: If You Want To Promote Your Company, Take Macro-Influencers Into Account.
The interaction that comes with more prominent influencers is often far lower than that of their micro-influencer counterparts, even though big-name celebrities and influencers may first appear to be the ideal method to advertise a product. It’s also crucial to consider that dealing with macro-influencers entails significantly higher costs, making it harder to gain from collaboration. While there are instances when engaging with a macro influencer might be beneficial, they are sometimes harder to find and far more expensive, resulting in a poor ROI.
- Do: Look For Micro-Influencers Whose Followers Already Share Your Target Market’s Interests.
Micro-influencers are a well-liked substitute for the macro-influencers many businesses lust over. These influencers have fewer followers than macro-influencers, but they often interact with their audience more, which generates greater results. Researching micro-audience influencer’s to make sure it supports the goal of the company you are attempting to promote is a crucial step in working with them. In addition, since micro-influencers are less expensive, marketers have greater freedom to test out various marketing plans with various micro-influencers.
- DO define your connection clearly.
You should take this into account right away in your conversation. What do you want to get out of this connection? What do you want to get back in return?
After all, it’s a two-way street.
You prevent putting yourself into a tricky position later on by taking care of things right now. Nobody wants to complete a marketing strategy just to have their hard work undone when they learn that hiring content creators would exceed their budget.
- AVOID assuming a freebie
Yes. Free citations are excellent. However, please don’t count on getting them every time. When you launch your campaign, set a budget and be prepared to stick to it.
For many people, social media is their profession. They have to translate their workload into a pay slip at the end of the day. Giving things away won’t guarantee a meal on the table.
You may be able to provide them with something worthwhile. A complimentary product is always welcomed and can convince them. And other people could be eager to work with you only for the prestige. Check to see if you can make any concessions to please both sides.
- DO monitor your results.
Monitoring your outcomes seems challenging. Most marketers find it challenging to gauge the success of their influencer marketing programmes.
But it’s easy if you use a good influencer marketing tool. You can turn the outcomes of your influencer campaign into a quantifiable ROI by assigning a real value to each mention and interaction you get, which you may evaluate in comparison to your other PR and content marketing initiatives.
- DON’T forget to connect them to your objectives.
Don’t forget to relate such outcomes to the objectives of your campaign. If your influencer marketing plan calls for a 10% increase in sales of your most recent software, you boost sales of another product. That’s fantastic. But it falls short of your expectations.
By connecting to your objective, you may identify anything in the campaign that is not precisely in line. Your influencer CTA could be off. Or your intended audience isn’t exactly the proper one. You can improve the campaign as you see results if you have defined objectives and measurements.
Although influencer marketing programmes may be challenging to implement, they can be incredibly advantageous for your business if done correctly.
With these pointers in hand, you ought to be able to entice the top influencers in India appropriate to boost your marketing efforts.
There are platforms like Momspresso Mymoney, which has a fantastic Indian influencer network and might come in handy with your influencer marketing needs.